About
FIRM PERFORMANCE
A proven history of helping law firms reach their peak performance.
OVER 25 YEARS OF ENSURING YOUR BUSINESS REPRESENTS EXCELLENCE
At Firm Performance, we help law firms turn their vision into measurable results. For more than 25 years, our founder Peter C. Webb has worked with thousands of firms nationwide, guiding each attorney build sustainable firms that profitably grow, scale, and serve their clients better.
This goes well beyond quick marketing fixes. There is an entire assessment that is conducted to ensure we pinpoint all the areas that require attention and in their order of importance.
More Than Just Marketing
Most lawyers eventually come to the conclusion that their marketing and intake areas could be better. Marketing is usually where the attention on improvement starts. As that is being addressed, the other areas that aren’t discussed as often come to light – that is: operations, intake, client experience, and long-term strategy. Firm Performance is focused on assessing all areas, so we can fix and improve the entire machine that comprises a law firm.
Our consulting process looks at the entire firm as a business and uncovers where money, time, and opportunities are being lost or missed. We then help to implement those fixes that improve efficiency, strengthen client relationships, and maximize return on every dollar spent. Fixing marketing means more clients signed and spending less per case to do it.
Our Proven Approach
We analyze what you have going on and then separate out what’s working from what isn’t and prioritize what needs to be fixed first. We then roll up our sleeves and help get the changes implemented by using SMART goals (Specific, Measurable, Actionable, Realistic, Time-sensitive) and our signature ASGP-approach (Analyze, Secure, Grow, Protect). We provide firms with the clarity, accountability, and a usable roadmap that can be followed.
Our process is hands-on and data-driven from your answers during the assessment. We partner with your team to implement changes that improve client intake, enhance case quality through marketing improvements, and build efficiencies to allow the firm to run better. The outcome is not just more leads – it is the right cases, stronger culture, and sustainable profitability.
ABOUT OUR FOUNDER
PETER C. WEBB
Peter C. Webb is a nationally recognized authority on law firm growth and marketing. Over his career he has advised thousands of consumer-facing practices across the country, from personal injury, criminal defense, family law, immigration and bankruptcy.
He is a frequent speaker at industry conferences including AAJ, NTL, and MTMP, and is a trusted guest on legal podcasts and webinars where he shares insights on intake optimization, succession planning, and brand equity.
What sets Peter apart is his ability to simplify difficult and often convoluted challenges into clear strategies that firms can execute. His passion is helping attorneys focus on what they do best, serving their clients, while ensuring the business side of the practice supports that mission.
“Peter’s insights and guidance have been crucial in overcoming common obstacles to growth. His collaboration with our team has been invaluable. I have great respect for Peter both professionally and personally. His dedication and expertise have played a key role in our success, and we are stronger today because of his contributions.”
JERRY WIGGINTON – CEO
Mama Justice Law Firm
“WHEN LAW FIRMS SPEND MORE TO GROW THE BUSINESS, MUCH OF IT ENDS UP WASTED. OUR GOAL IS TO MAKE EVERY DOLLAR SPENT DO MORE FOR YOU.”
Peter C. Webb, Founder & CEO
FROM VISION TO RESULTS
Every managing partner has goals and a vision for their firm. Very few attorneys have the time or systems to translate it into reality. Firm Performance provides the guidance, structure, and accountability to bring you to that next level. With us as your partner, you gain clarity on where your firm stands today, the strategy to grow tomorrow, and the support to protect your progress for years to come.
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